Corporate Golf Days: A Great Marketing Investment

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If you own a small or medium sized business, one of your biggest hurdles, both to securing lucrative new contracts and sales, and to making great business alliances is probably that it’s notoriously hard to get to see the right people in the right companies. When you do get to see those people, they are usually pressed for time, or involved in other day-to-day headaches associated with running a company.

When you host a corporate golf day, however, you not only get to invite exactly the people you want to meet, and talk to, but you get to meet them in a relaxed, non-business environment, where you really get to engage and talk to them.  Not to mention that you all get to enjoy a round of golf!

As you probably already know, business success is as much about relationship building as it is about tactics and business acumen, and corporate golf days are one of the best ways to build rapport with clients, suppliers and other key role players in your industry.

When you decide to host a corporate golf day, one of your first concerns will usually be how much that investment is going to cost you. The good news is that the cost is largely in your hands.  You get to decide how many people you will be inviting to participate, and who they are. You will also have the choice of where you will play, and what extras you will offer attendees.

There are plenty of golf courses that offer package deals, that might include the hire of golf carts, meals, or refreshments and other items, and they are usually reasonably priced as well. Whatever you do, however, when you are considering hosting a corporate golf day, you should remember that your investment needs to be weighed against the potential return.  How valuable are the relationships you could forge?  Keep that thought foremost in your mind and you should find that the rewards by far outweigh the cost.

Corporate golf days are, in themselves, a great marketing, and networking tool, which can put you in touch with the right people, at the right companies.  There are other ways to make them even more rewarding for your business, however. Consider hosting a charity corporate golf day event.  Have each player make a donation, and hand the donations over to a predetermined charity. Not only will you still get to be in contact with people who can help your business, but you can also benefit from publicity surrounding the event.

There is an old saying in business – you have to spend money to make money – and when it comes to marketing and networking, spending that money on hosting a corporate golf day could be one of the smartest things you can do for your business.

African Thunder Events specialises in the coordination, implementation and management of corporate and charity golf days throughout South Africa and no golf day is too small or too large. Contact us today for more information regarding what we can do to make your golf day a success while making your life easier and allowing you to focus on your core business responsibilities.

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